Not a word-by-word translator. A localization engine that knows your tone, your glossary, and your market — and applies it across every product, in every language, automatically.
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A Shopify translation app connects to your store and converts your product titles, descriptions, and metadata into other languages so international customers can shop in their own language. Simple concept. But the execution is where most tools fail merchants.
Most translation apps do one thing: run your text through a generic translation engine and push it back to Shopify. The result reads like a machine wrote it — because a machine did. Your "premium leather bag" becomes "superior leather sack" in French. Your brand voice disappears. Your conversion rate in foreign markets stays flat.
Getoify approaches Shopify localization differently. Instead of translating words, it localizes your catalog — applying your brand tone, respecting your glossary, generating SEO metadata per language, and keeping everything synchronized as your store evolves.
The core difference: translation tools convert words. Getoify converts your catalog into a local shopping experience — in every market you sell in.
Before translating a single product, Getoify asks you to define your tone — formal or conversational, luxury or direct — and your brand glossary. Every translation, in every language, respects those parameters. Your forbidden words stay out. Your brand terms stay consistent. "Checkout" is always "checkout", not "basket" or "cart".
This matters because your brand is not just what you sell — it's how you sound. Losing that in translation is losing the thing that makes customers choose you over a cheaper alternative.
Many Shopify stores launch with products that have no description at all — just a title and a price. Other translation apps skip these entirely. Getoify generates a complete, SEO-optimized product description from the product title alone, then translates it into all five languages. You go from a blank product page to a fully localized listing without writing a single word.
This is particularly valuable for merchants who import products from suppliers, use dropshipping, or launch large catalogs quickly. Products that had no description yesterday have five localized versions today.
Ranking on Google in French, German, or Spanish requires more than translated product text. It requires correctly set meta_title, meta_description, and hreflang tags in each language. Getoify generates all of these automatically for every product, in every language. You don't need a separate SEO app. You don't need to manually write 5,000 meta descriptions. It's done.
Most translation apps require you to manually trigger a re-translation when you update a product. Getoify listens to Shopify's native webhook system. When you add a product, it's localized within 2 minutes. When you update a product title or description, the translations update automatically across all languages. Your catalog is always current — without you touching anything.
Getoify writes translations directly to Shopify's native Translations API — the same system Shopify uses internally. This means your translations work with Shopify Markets, Shopify Translate & Adapt, and any other native localization feature. No workarounds, no theme edits, no custom code. It just works.
| Feature | Getoify | Weglot | Langify | Translate & Adapt |
|---|---|---|---|---|
| AI description generation | ✓ | ✗ | ✗ | ✗ |
| Brand voice & glossary | ✓ | Partial | Partial | ✗ |
| SEO meta per language | ✓ | ✓ | ✓ | ✗ |
| Auto-sync new products | ✓ | ✓ | ✗ | ✗ |
| Native Translations API | ✓ | ✗ | ✗ | ✓ |
| Bulk translate 12,000 products | ✓ | ✓ | ✓ | ✗ |
| Starting price | $19/mo | $15/mo | $17.50/mo | Free (limited) |
Getting started with Getoify takes under two minutes. You connect your Shopify store through the standard OAuth flow — the same secure process used by every app in the Shopify ecosystem. No API keys to copy, no manual setup, no developer required.
Once connected, Getoify imports your full product catalog — titles, descriptions, variants, images, and metadata. You set your brand tone and glossary once. Then you run a bulk translate, and your entire catalog is localized across all five languages. From that point, every new product you add to Shopify is automatically translated and published within two minutes.
Getoify currently supports five languages that cover the major European e-commerce markets: French, German, Italian, Spanish, and Portuguese. These five languages together cover over 400 million potential customers across the EU and Latin America — the core expansion target for most English-speaking and French-speaking Shopify merchants.
Each language is handled independently with its own brand voice calibration, its own glossary application, and its own SEO metadata generation. A German translation is not a French translation run through a second engine — it's built from scratch for the German market.
The most common feedback from merchants who switch from manual translation or generic apps is the same: they spend less time managing content and more time growing their business. When translations update automatically, when product descriptions write themselves, and when SEO is handled without a separate tool — the operational burden of running a multilingual store drops significantly.
For merchants in the 500–5,000 product range, the difference between a manually managed translation workflow and an automated one represents dozens of hours per month. Getoify is built for those merchants — stores large enough to feel the pain of localization, small enough that they can't hire a dedicated team to solve it.
Getoify is priced around the reality of Shopify merchant economics — not the budget of a Fortune 500 localization team. The free plan lets you translate up to 50 products in 2 languages with no credit card required. Paid plans start at $19/month for 500 products and 3 languages, scaling to $99/month for 5,000 products across all 5 languages.
Every plan includes AI description generation, brand voice setup, SEO metadata, auto-sync, and the full dashboard. There are no per-translation fees, no usage caps, and no surprise charges. You pay a flat monthly fee and Getoify handles the rest. See full pricing →
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